How We Updated (and Improved!) The World's Best Basketball Shorts

by Michael Luscher, Founder & CEO

They’re baaaaaaaack…

Our best selling shorts, sold out in most sizes/colors since end of Summer are back and now available in a couple of fresh colorways.  Blues are the color of the season, so we hope you dig the all new navy and sky blue versions of what our boy Jahronmon calls his "favorite basketball shorts of all time.”

For those of you who have been patiently waiting for this re-stock – THANKS!  Many have asked why it took so long.  The short answer is, greatness takes time ;)  For the long (real) answer – first, a little look at how the “sausage is made”…

With the exception of our graphic Ts, all POINT 3 garments are designed fabric first.  That means our design team hand selects all fabric and trims (e.g. waistbands, drawcords, reflective piping, etc.), independently tests them for durability and performance (e.g. moisture wicking, laundering and shrinkage tests) before having them sent to our factory partners to be cut, sewn and manufactured into the finished garments you know and love.

As you may know, earlier this spring we launched a new and improved version of DRYV that is not only lighter but even more absorbent!  We knew this fabric would work perfectly for our 3.0 shorts so to start, those of you receiving re-stocks will see a noticeable improvement in the performance of your DRYV dry hand zone hip panels.

Secondly, we got feedback from some customers that the elastic drawcord we used on the original edition of the 3.0 shorts was not as effective as our original drawstring at tightening the waist of the shorts.  This re-stock returns to the drawstring you’ll see in all your other favorite POINT 3 shorts.

Lastly, we re-engineered a few seams to make these shorts even lighter, with enhanced stitching and fabrication.  So, guess you could call these our v 3.1 shorts.  Even newer, and even more improved.

Regrettably, these upgrades and new color selections take time.  Our goal was to get them out to our P3 universe in time for the season – in most cases, we made it.

Like your game, we’re always looking to improve whether on the floor, in the office or in the case of this re-stock, with the gear we’re proud to release!

See you on the court.


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